5 Facts about Pinterest Paid Advertising
Social media platforms provide ample opportunity to reach out to prospective customers on a more personal and direct level. You can establish open communication, encourage trust, create beautiful campaigns to draw more people to your brand. There’s something for everyone in this field. You can choose a social media network that suits your industry, advertise on all platforms, or develop a following on some of the biggest networks. Most modern customers are focused on big platforms like Facebook, Instagram, and Twitter, but platforms like Pinterest have a lot of potential as well.
Let’s take a look at some interesting facts about Pinterest, the popular but underestimated social media network.
- Pinterest is Big – Even If You Don’t Know It
Most businesses focus on the more trendy platforms and fail to realize that Pinterest as the same potential. In fact, it might have more potential for certain types of businesses than other social media platforms. Here’s a look at some facts to consider:
- 79% of all Pinterest users are women and around 88% of the users purchase products they have pinned.
- Around 49% purchase 5 or more products that they have pinned.
- Pinterest is the fastest growing website in the industry. It has a 57% growth as opposed to Facebook’s 6% growth.
- It also has a higher growth volume in monthly active users.
As you can see, Pinterest is one of the biggest social media platforms, especially among women. If your company’s primary target audience is made up of women, this is an ideal platform for you.
- Pinterest Users Like To Spend
If driving conversions is one of your primary concerns than Pinterest is a great platform for you. Studies have shown that Pinterest users like to buy the items they pin. They’re also likely to spend more than users from other platforms per shopping session.
For example, Facebook users spend an average of $40 on a single shopping session while users from Pinterest are likely to spend an average of $80 per session. From a business perspective, it makes more sense to advertise on platforms that bring in conversions of higher value consistently.
- Billions of Pins
Pinterest might not have the high monthly average user count of Facebook and Instagram, but it has a very active user base that invests a lot of time and effort on pins. In 2014, there were more than 30 billion pins on this platform and the number has only increased since then.
These pins cover a wide range of topics ranging from interior design and architecture to clothing and fashion. Users create pins for different looks, recipes, DIY design, and construction, etc. They’re very likely to shop for items they include in their pins and Pinterest makes it easier for them to shop directly from the platform. This makes Pinterest paid to advertise a very attractive investment.
- Influence On Customer Behavior
One survey indicated that around 25% of consumers interviewed admitted that they brought a product after having discovered it on Pinterest. The visual presentation of the product along with the information of its usefulness encourages people to make an investment. Consumers use Pinterest as a mood board, shopping list, wish list, tester, product review, and advice column.
- Pins Don’t Look Like Ads
Most consumers have an instinctive dislike for ads or similar promoted content but Pinterest paid marketing is more subtle. Pinterest users don’t respond well to blatant advertising, but pins are a different story. They showcase real-life use and present the product is a more organic manner, which has a marked impact on the customer’s purchase decision.
Pinterest’s unique way of presenting products makes it easier for people to make shopping decisions without researching on other platforms, which makes this platform a worthwhile investment.