Make the most with one of the best marketing channels!
If you have ever interacted with a business, either big or small, one or more branded promo gifts definitely would have come your way. Businesses of all backgrounds and scales use branded promo gifts and rightly so since they have so many benefits to offer.
Let’s take a look at some reasons why:
- Inexpensive but effective marketing
If a business does not have a large amount of money to splurge on big marketing campaigns, handing out branded gifts goes a long way in establishing the name of the business in the consumer’s mind. A study done has shown that 57% of people were able to recall an advertiser they got a branded mug from. These giveaways do not cost much but you can be sure that a branded mug will stay in a consumer’s kitchen for years to come. Consumers keep promotional gifts for an average of 6.6 months, meaning your giveaway is in their kitchen, bedroom, office space or car for far longer than any big campaign that you spend on.
- Effective brand recognition
A simple branded giveaway will ensure that the consumers instantly recognize your business name or your brand logo wherever else they see it. Another study shows us that 89% of people could recall the advertiser of a promotional gift they had received in the last two years. Small investment, massive impact.
- Customer Loyalty
Promo gifts for business play a huge role in intensifying customer loyalty. Keep in mind that the quality of these promo gifts should not be compromised with, at any cost since these products are what the consumer will associate your brand and business with. The more they like your giveaway, the better they will think of you.
- Brand retention longevity
Your business and brand will see increased retention in consumer’s minds. Unlike an outdoor ad or a radio spot, these promo gifts for business stay in a consumer’s environment for a long time. This makes sure you are in the consumer’s mind much longer than those big brands who own half the hoardings in your town.
- Brand Ambassadors aplenty
Any consumer you hand out such a branded gift to essentially becomes your brand ambassador. You are not just creating an impact on the person you gave the branded gift to but also on the people they interact with on a daily basis. In some cases, such promo gifts are also handed down to friends or family, thereby increasing your reach and impact.
- Acts as a greeting or a simple “thank you”
A branded giveaway is not just nice because it is free, it can also act as an important tool when you just want to wish a consumer a Merry Christmas or a simple thank you for being a loyal customer for a long time.
The cherry on top of the cake is that there is so much variety to choose from when it comes to what giveaway you should select. Choose from a wide range of products such as notebooks, mugs, keychains, toiletry bags, portable phone chargers, recyclable cloth bags, calendars, pens, water bottles, fidget spinners. It is totally up to you whether you want your promotional giveaway to be high in functionality or in aesthetic or maybe even both.
In conclusion, branded product gifts enable people all over to see, recognize and associate your brand. This industry has consistently grown and is stronger now than it was some 10 years back. Promotional gifting is the 7th largest marketing channel in the US. The recall rate for such giveaways is a staggering 85%. Hardly any other marketing channels enjoy such a high rate of recall. Promotional giveaways combine the use of all senses: you can see, touch, feel, hold, and most importantly, use them. There is no way you can put your groceries in a full-blown TV ad but a small branded cloth bag goes a long way.
Marketing does not always have to be big and blown out in order for your consumers to remember you. Sometimes, it should be small but smart.