Why Should You Use Video Brochure for Promotion?
Companies, stores, institutions and individuals have used printed brochures for many years to promote their products and services. Even though these brochures look pretty exciting, many people do not bother to read them completely. You need to try new kind of brochures that can draw people’s attention.
Image source: Gdpm
Many businesses are now switched to the promotional video brochure. These are high tech brochures that companies use to engage the prospects longer and have a better chance of promoting their brand. This kind of brochures simply shows how dedicated a company is to do the business with its clients. That’s what impresses the customers.
It is a solution for many demands:
Brochures are not only used for promoting a business, these are also used for training, recruiting, fundraising and many other tasks. The brochures have always provided organizations with a simple and yet effective way of advertising specific things. Now video brochures are also doing the same.
A video brochure comes with a screen fixed within a hard cover. As the user opens it, the video is played automatically and the user starts watching the content endorsed in the video. It is totally up to the advertiser that what content he wants to feed inside the brochure. A USB port is provided to alter the content of the brochure.
You can change the content time and again:
The problem with printed brochures is that you cannot reuse them. Once a brochure is printed, it will endorse the same content until it is disposed with other garbage. Video brochures are not like that. You can change the promotional content of the brochure time and again whenever you promote a new product.
Suppose you are selling a new product, you can provide the salesman with brochures which have newly uploaded videos. The salesman will bring that brochure to many new clients. They will watch the video and get your point quickly because videos explain things better than written words.
Video brochures are more impactful than normal brochures:
Many studies were conducted to reveal what kind of promotion works better, video or printed. The researchers found that people remember video promotions longer than the printed promotions. The study also reveals that people simply ignore many printed ads. However, almost every individual takes interest in video ads.
Image source: Alibaba
In other words you can consider it as having a better chance of turning prospects into leads when using video brochures. These brochures look like a cutting-edge device that usually people do not get to see. First of all, they would love to hold it in their hands and then pay attention to your promotions.
This is how you can get a competitive advantage in the market and promote anything you want. Video brochures are designed to help businesses, institutions and other organizations in achieving their promotional goals quickly.
The days of printed brochures are about to over now because the cutting-edge video brochures will take over the market. You should also try them before you competitors do and grab your target audience.